Lutze names new director of sales for North America

Lutze, manufacturer of industrial wire and cable and control products, has named Brad Meeks as its director of sales for North America.

Meeks is a seasoned leader with more than 25-years of sales and channel management experience in the cable and electrical markets.

He will be responsible for overseeing the sales and channel strategy within the Lutze business, which includes the USA, Canada and Mexico. In his new role, Meeks will also focus on developing a high-performance culture, including talent development, to drive strategic initiatives of the organization.

“The leadership experience and strong commercial background that Brad brings to his new role will help grow the business and build on our success in automation and control solutions for industrial markets,”, says Juergen Seybold, president of Lutze.

Meeks previously worked for NAI Group, Eaton Corporation, Belden and Alpha Wire, where he held various positions including director of business development, director of marketing (Europe) and regional manager (Middle East & Africa).

Meeks will be based in Charlotte, NC where Lutze’s headquarters are and will report to Seybold.